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Hanna Rosinski
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Published in Still Day One

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How People find their Perfect Car

Understanding the complete buying journey of (potential) Audi customers — SinnerSchrader has been Audi’s digital lead agency since 2016. Malte Grapentin, Neeraj Verma, and myself, Hanna Rosinski, Strategists and User Researchers at SinnerSchrader, conducted a longitudinal research approach in collaboration with Audi to fully understand the user experience of people searching for a car on Audi’s digital platforms.

User Research

6 min read

How People find their Perfect Car
How People find their Perfect Car

Published in Still Day One

·Mar 25, 2021

Rapid Research

How to incorporate research in agency-based agile product development Why is rapid user research the essence to truly successful product development? In times of exponential growth of digital connectivity and information overload, we are experiencing a constant flow of innovation, disruption, — and sometimes chaos — that is moving us…

User Research

3 min read

Rapid Research
Rapid Research

Published in Still Day One

·Mar 2, 2021

One Year of User Research in Remote Times: A Reflection

Written by Anjuli Sethi and Hanna Rosinski In early March 2020, we proposed to conduct contextual user research where we would interview people on their comparison process when buying a car. We set up a research plan, recruited for interviews, designed participatory conversation objects, and, as always, had everything ready…

User Research

10 min read

One Year of User Research in Remote Times: A Reflection
One Year of User Research in Remote Times: A Reflection
Hanna Rosinski

Hanna Rosinski

UX Researcher @SinnerSchrader

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